About
Do it Pools is a maintenance and repair company for swimming pools and spas based in Texas, with around 10 years' experience in the local market. It does not have a fixed location for customer service, but is entirely home-based, with the first contact being digital, via social networks and telephone. In the near future, the company is studying the possibility of also working with its own products for this service, also entering the equipment market.
The Brand
To create the chosen solution, we used a base of references and a search for brand standards where our identity can be found in something practical, current, friendly, resolute, safe...
Icons
We defined a drop symbol, formed from the design of the letter D of the main font, Righteous, which can be used as a texture and visual aid in different communications. It was even attached to the main logo and monogram.
Logo
Created by a hearing-impaired Brazilian, who has a habit of using the thumb sign in his conversations to confirm contact messages. Hence the interest in using the sign as the company's symbol, given the “milestone” it has become in the company's history.
Color Pallete
To develop the color palette, a more cheerful personality was considered, with bright colors linked to summer, with tones that, although common, are rarely used in this market. Chlorine is the main color that makes up the majority of the company's communication, followed by white to breathe and, finally, Tangerine to complement and contrast.
