About
Vunik is a 100% digital software house with large expansion plans and a clear focus on delivering high-quality technological solutions. Specializing in the development of websites, applications and customized programs, Vunik differs through its unique methodology and excellent service. The company adopts a consultative approach, studying the brand and the needs of each client in depth. The aim is to gain a deep understanding of what the client really needs, offering tailor-made solutions that are both efficient and innovative. With a team of highly qualified professionals, Vunik takes care of the entire development process, from writing the code to the final implementation. The result is technological solutions of premium quality, delivered with complete transparency.
The brand
In order to build the final result of the brand, a symbol was developed that could be modern, tech and that could visually and creatively bring the important attributes and information that this company wanted to communicate.
Construction
The brand's structure was made with geometric shapes, to represent the initial and final consonants of the word, in a flat, bold font, bringing slight nuances of brutalism to its font and grid.
Colors
When defining the colors, we took into account a technological look, but one that was different from everything the market is trying to communicate. We brought red very close to an orange tone (tomato) without giving up on blue, a cooler tone that only comes for specific situations and assets. The brand's attributes were the ideal roadmap for defining this palette:
