About
It all started with Dona Luci, Diônia's mother, a 77-year-old woman who suffered from a severe urinary tract infection. For more than six months, doctors tried various antibiotics without success. 'We already knew that kombucha, an ancient drink, primarily boosts immunity. But we had the idea to combine the power of probiotics with the benefits of natural teas and fruits. It was a success!'
The Brand
Barba Drink is a brand of natural beverages, rooted in the belief that you can improve your health through good nutrition. The brand's primary and first product is kombucha, crafted by the company's director, Diônia Barba.
Construction
We faced the challenge of redefining the brand's visual language to appeal to a female audience, which had not been previously reached. The result was a visual identity that is simple, clear, harmonious, and light, perfect for application on labels. During the creation process, we considered keywords that would convey the brand's personality and resonate with its target audience.
Colors
We opted for a three-color palette of vibrant and happy colors, which give the brand a strong presence in its communication. These colors were inspired by the natural tones of the drinks themselves, reinforcing the connection with the products.
Labels
We created a standard for the labels, following the white color for the brand in all label options, which should bring the refreshing, natural product and health aspects to their audience. Each label follows the colors common to its ingredients for easy identification. We also used vector illustrations to represent each item present in its flavor.
